Noji 105 is a brand for Seogwipo City's village MICE industry, designed to leverage the city's rich
artistic resources to plan and support art residency programs for creation and exchange. Through
this, it fosters collaboration and harmony between local residents and external creators.
Due to rapid development, Seogwipo City faced the risk of losing its unique 105 Noji resources. In response, the name Noji 105 was created to preserve the identity of Seogwipo and promote sustainable development. This naming carries a symbolic meaning of preserving the region's unique Noji culture and connecting and integrating the identities of the 105 villages within Seogwipo.
Noji refers to Seogwipo's unique resource where nature, people, and culture are in harmony, and it expresses the desire to connect the community's heritage with the future.
The logo of Noji 105 draws inspiration from the iconic stone walls of Jeju, which are a symbol of strength, harmony, and connection. Just as each stone, unique in shape and size, comes together to form a sturdy and cohesive wall, the logo visually embodies this idea by representing individual elements that seamlessly combine to create a unified and meaningful form. It reflects the spirit of collaboration and interconnectedness, celebrating the way diverse components can come together to build something greater and more resilient as a whole.
Expandability
Considering its versatility and adaptability, the stone wall is designed to extend in multiple directions, allowing for various applications. This visually represents how the creativity and efforts of individual artists come together to form a larger artistic community. Through the platform, artists are connected and collaborate with one another.
Noji 105 envisions Seogwipo as not just a destination but a living canvas of artistic inspiration and a thriving hub for sustainable culture. By fostering new possibilities where villages, people, and nature are harmoniously connected, it redefines the way communities interact and flourish together.
At its core, Noji 105 supports creative activities rooted in the unique cultural identities and histories of each village, offering a platform for local stories to be reimagined through art and design. This initiative celebrates the distinct artistic charm of Seogwipo, preserving its heritage while inviting innovation, creativity, and collaboration. Through this process, Seogwipo transforms into a place where tradition and modernity coexist, and where culture, nature, and people come together to inspire a sustainable and vibrant future.
Noji 105 brands Seogwipo as an art platform, emphasizing sustainability by preserving cultural heritage and natural resources.
It supports the maintenance of each village's unique cultural identity while reinterpreting Noji culture to bring new life to local traditions. This approach creates a dynamic space where art, community, and sustainability converge for Seogwipo's future.
Noji 105
Category
Duration
Tools
Contribution
Branding
2024.04.15-2024.06.18
Illustrator, Photoshop, Indesign
Team project