The brand Weekeeper is an imaginary brand designed for people who love weekends. It embodies
the feelings and thoughts people have about weekends, creating a unique
identity. We've designed a variety of goods that reflect the distinct character of Wekeeper.
Wekeeper combines "week" and "keeper," with two meanings: "guardian of the weekend" and "we are keepers." It conveys the idea that everyone who enjoys the brand becomes a weekend keeper.
week + keeper ＝ guardian of the weekend
wee + keeper ＝ we are keepers
A signpost to the weekend
The logo for Weekeeper is designed using the repeated "e" in the word "weekeeper" to form an arrow shape. The arrow symbolizes directionality, evoking the image of a "signpost." This design element inspired the brand concept of "a guidepost leading to the weekend." It reflects Weekeeper's role as a guide to making weekends richer and more enjoyable.
